ENIN Meeting on nuclear industry, 1

Abstract

Nowadays public acceptance is the most frequent keyword in the Brazilian nuclear scenario with the revival of the nuclear program, in which the construction of more nuclear power plants and a national radioactive waste repository are expected. The acceptance of such activities is tightly linked to a strategic communication plan, the effective tool to be implemented if success is intended. Isolated communication action are being done in the nuclear area and this paper presents one example of them, describing the experience with college students from two educational institutions.